Sunday, November 25, 2007

A day at the Circus

'The Royal Circus is in your town till Dec 3rd only, so please tell all your friends and relatives to come and visit'. This was an attempt at Viral marketing by the Royal circus marketing department. Since I am not sure how the traditional virus is working so I am using this blog shamelessly as a marketing tool for Royal Circus.

Yesterday I took my kids and some friends of theirs with the mothers to see this circus. It was happening in East Delhi which to all South Delhi people is back of beyond and then some distance. The idea was that kids see the circus and attempt to understand what outdoor live entertainment was for their parents.

The first thing that my son was kicked about was the Elephants munching their food in their enclosures and the camels and horses tied nearby.

The show had trapeze, cycling, Dog and elephant tricks and some russian women doing gymnastics with props. I am sure some of them would have been ex Olympic gymnasts the way their bodies contorted and did impossible tricks.

It was a 3 hour show which I thought was long by 1.5 hrs. I think Circus as an art/entertainment form is slowly dying and in this fast paced and multi entertainment world of ours they face a losing battle to appeal to the minds and senses of the children.

If I ask my kids where would they like to go for a movie or circus they might still say circus but the attached parapheranalia of popcorns, burgers and other stuff was not available in the dusty circus tent. Smarter marketing would also need more color and more show, whether the quality of the audio or the fact that the seating ensured that everyone was not able to view the show , all these need to be checked and acted on.

But my children enjoyed for 2 hrs plus and I would seriously encourage every person to take their kds and show these artistes wh do all these deth defying stunts which we will not be able to do on flat earth.

So folks reading it, the show is on till Dec 3rd only and so go and show your kids what it was to live in the seventies and eighties, OSO be damned.

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